February 2017, № 2 (202)

Zaharova T.V., Snigireva O.M. LANGUAGE SPECIFICITY OF GERMAN-LANGUAGE NEWSPAPER HEADLINES AND PRACTICAL DIFFICULTIES IN TRANSLATING THEM INTO RUSSIANNowadays it is impossible to imagine the modern society without mass media. The role of the mass media is so huge, so that they are often called as “the fourth power”. Today a newspaper performs an important function, so that it is impossible to imagine the state and social life without the periodical editions. The title is an integral part of the news-publication, because a good title substantially increases the competitiveness of a periodical edition and takes up the strongest position in the press. That's why in the first instance readers pay attention to it. The ability to understand and to translate quickly a newspaper title has a considerable importance for a translator by the work with information-descriptive materials. This ability is especially necessary in an oral translation, unseen translation, and abstracting. A translator can return to the problem of a right translation of a title after the whole article has been translated and its content has been totally comprehended. But an interpreter on the contrary doesn't have such possibility, because an interpretation usually begins with translation of a title, and in the event of an abstracted material of a periodical edition the situation becomes complicated, because a translator has to define by a title,whether the material belongs to the given theme. It's quite difficult to understand and to translate newspaper titles and moreover it demands a great skill. The article presents an analysis of certain difficulties connected with using of lexical-stylistic and grammatical means. The materials of the research are titles of such modern German newspapers as “Die Zeit”, “Die Welt”, “F.A.Z.”, “Das Handelsblatt”, “Bildzeitung” etc. Key words: title, metaphor, lexical-stylistic particularities, grammatical particularities, paraphrase, metonymy.

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About this article

Authors: Zaharova T.V., Snigireva O.M.

Year: 2017

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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