Balykhina Т.М., Voropaeva J.A., Lishmanova T.E., Netyosina M.S.
THE INFLUENCE OF ADVERTISING DISCOURSE ON THE SPOKEN LANGUAGE OF A MEGALOPOLIS (ON THE BASIS OF MOSCOW OUTDOOR ADVERTISING) ^{[№ 11 ' 2013]}
This paper analyzes some characteristics of modern advertising discourse and major changes taking place in it under the influence of various factors. The authors analyze the language of an advertisement copy and identify trends that determine the effectiveness of advertising discourse. The authors suggest that the analysis of the change in language features of the advertisement copy will help to understand the trends that have emerged in colloquial speech.