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Marchenko V.N., Kalieva O.M., Bolshakova Yu.S. DEVELOPING COMMUNICATION POLICY TRADING COMPANY BASED IMAGE COMPONENT BRAND [№ 13 ' 2012] In the article the features of the development of commercial enterprise communication policy with current trends. Particular attention is paid to aspects of the formation of brand image component trading company in servicing the target market. |
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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