Kajdashova A.K., Chertykovtsev V.K.
TO THE QUESTION ON FEATURES OF MARKETING IN SPHERE OF EDUCATIONAL SERVICES OF THE HIGHER SCHOOL ^{[№ 2 ' 2012]}
In the scientific article the systematized classification of definitions of concept "educational service" in a cut of the economic, tehniko-technological, marketing and sociopolitical characteristic is offered. On the basis of the characteristic of educational service the author defines the purpose and problems of marketing of educational services of the higher school and formulates the maintenance of elements of a complex of the marketing, providing their achievement.

Chertykovtsev V.K.
DUALISTIC APPROACH IN MARKETING ^{[№ 13 ' 2011]}
The paper discusses the issues dualistic approach to marketing as a philosophy of modern management of socio-economic system. A mathematical model and a block diagram of a dualistic marketing.