Davletbaeva L.F.
LIFE CYCLE GOODS ^{[№ 13 ' 2010]}
The article describes the different approaches to the definition of the product life cycle, carried out ordering the product life cycle stages and are characterized by types of indicators that reflect the transition of the product life cycle from one stage to another.

Shatalova T.N., Davletbaeva L.F.
MARKETING COMPLEX: COMPARATIVE CHARACTERISTIC OF CONCEPTIONS "4P" AND "4C" ^{[№ 9 ' 2007]}
This article is devoted to the analysis of marketing complex from the position of seller-producer (model “4P”) and from position of consumer (model “4C”). Determination of marketing complex, aim of marketing complex, necessity of its quantitative appraisal are given in this work, the example of subelements interaction is given and also communication of marketing components with external environment is given here too.