2011, № 8

Monastyrskaya G.M.
CONFIDENCE AS THE FACTOR OF THE COMPETITIVE ABILITY OF BANK
The author investigated the role of the confidence of the clients of bank in the development of bank business, the guarantee of competitive ability of bank, determined the factors, which cause the degree of the confidence of bank clients.
Key words: confidence, competition, the factors of confidence, the reputation of bank, the openness of bank, brand, attitude to the services, the selection of bank.

2010, № 8

Monastyrskaya G.M.
SEGMENTATION OF A BANK MARKET
The role and stages of bank market segmentation are researched in this article. The author of the article makes the analysis and gives the appraisal of development perspectives of markets of autocrediting and microfinancing and other markets.
Key words: banks, bank market, segmentation, stages of segmentation, positioning of a bank product, bank product.

2010, № 13

Monastyrskaya G.M.
EVALUATION OF THE CONCENTRATION OF BANKING MARKET
We study the evaluation of the competitive environment in the banking market. Analysis of the concentration level of the banking market in Russia by assets, capital and deposits with Herfindahl — Hirschman Index.
Key words: competition, regulation of competition, concentration, concentration ratio, Herfindahl — Hirschman Index.

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
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