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Melnikova T.F. SUPPOSITIONS OF FORMING OF SOCIAL-ORIENTED MARKETING CONCEPTION The reasons of social-oriented marketing origin, its differences from classical marketing and approaches to the determination of social0oriented marketing are regarded in this article.
About this article
Author: Melnikova T.F.
Year: 2006
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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