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Tyapukhin A.P., Satarova M.N. FORMING AND FUNCTIONING OF MARKETING INFORMATIONAL SYSTEMSThe author’s treatment of the concept “marketing informational system” is suggested in this article. The content of general stages of its forming is proved here, and also theoretical theses, connected with functioning of marketing informational systems in conditions of market relations are worked out here and the indexes’ aggregate, characterized its activity, is offered in this article too.
About this article
Authors: Tyapuhin A.P., Satarova M.N.
Year: 2005
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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