October 2019, № 5 (223), pages 118-124

doi: 10.25198/1814-6457-222-118

Trubenkova S.N. FORMATION OF MARKETING COMPETENCE OF EDUCATIONAL ORGANIZATIONS HEADS IN THE CONDITIONS OF MODULAR TRAININGThe modernization conditions for the development of modern education require new professional qualities from the head of the educational organization. The expansion of the marketing activities of the head is associated with increased competition, the introduction of innovative practices in the activities of educational organizations. In this connection, it is necessary to clarify the criterial basis of marketing competence of the head of an educational organization, to determine the substantive and organizational foundations of continuing education of heads of educational organizations. The aim of the study is to identify the possibilities of modular training for the formation of marketing competence of the leaders of educational organizations. We substantiate the idea that the competency-based model of the head of an educational organization requires significant changes at all levels of the pedagogical system: in values, goals and results, in the content of training, in pedagogical and student activities, in the technological support of the educational process, educational environment, in relations with the external environment. This process actualizes the problem of searching for methodological tools, methodological approaches that ensure the formation of marketing competence of heads of educational organizations. The competent methodology of designing and organizing the educational process allows, in our opinion, to ensure that the professional qualifications of the leader correspond to the requirements of professional activities. Revealing the concepts of “modular approach”, “modular principle”, “modular technology”, “block-modular training”, we came to the conclusion that a competent approach in the conditions of modular training ensures the effectiveness of the organization of the educational process, the goal (and the result) of which is the formation of competencies (development of competence) of the student through a modularly designed educational program. Thus, we refer to the opportunities of modular training for the formation of marketing competence of the leaders of educational organizations: openness and flexibility of the educational process, allowing the head of the educational organization to independently form an educational route in accordance with a professional request that includes experience; integration of the social (normative) and the individual in the educational process, which allows education to fulfill the function of a social institution, and to the leader to design individual professional-personal promotion; selectivity and choice, providing an individual educational request and an individual program to satisfy it, implemented in the shift of responsibility for learning outcomes from teacher to student.Key words: module, competence-modular approach, the modular education program, adult education, professional competence.

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About this article

Author: Trubenkova S.N.

Year: 2019

doi: 10.25198/1814-6457-222-118

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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