november 20, 2024

RU/EN

Headings of Vestnik

August 2018, № 6 (218), pages 52-60

doi: 10.25198/1814-6457-218-52

Maslevich T.P., Safronova N.B., Minayeva N.L. INNOVATIVE WAYS OF APPLICANTS ATTRACTION(BASED ON RESEARCH OF FACTORS OF MOTIVATION)Attracting and retaining a potential student becomes the most important factor ensuring the success of an educational institution. In order to increase the effective admission campaign, we conducted a study to identify the main factors of motivation that influence the choice of a place of study and the direction of the educational program.
When interviewing students of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), we found that the main influence on the choice of applicants for the place and direction of study is provided by the factors: USE set (52.3 %), parents' advice (47.7 %) and interest in future profession (37.7 %). The minimum value was provided by the preliminary vocational orientation of schoolchildren (8 %). As a result, fewer respondents (21 %) have an idea of the specifics of work after graduation, as many respondents (23.5 %) show interest in the relevance of the chosen profession.
We came to the following conclusions. A significant number of applicants lack a conscious approach to choosing a future specialty. The result is unjustified expectations of the learning process. About half of the students are ready to change their profession. After graduating from undergraduate a significant number of respondents are not ready to continue their studies in the chosen direction. The professional orientation of schoolchildren does not have a significant impact on the choice of a future profession.
The study allowed us to formulate proposals on the organization of the work of the university admission campaign. Firstly, it is necessary to increase the professional orientation of schoolchildren in order to increase the awareness of both the applicants themselves and their parents about the features of the chosen specialty, its relevance and personnel needs in the Russian market. Secondly, during the admission campaign it is necessary to use the opportunity to form the primary vocational guidance of applicants, namely the organization of leisure activities of applicants together with students during the period between the filing of documents and enrollment. Of particular importance is the issue of preparing student volunteers to work in the selection committee, given their influence on the applicants' opinion when submitting documents.Key words: factors of applicants’ motivation, admissions campaign, professional orientation, prestige of the profession, university ranking, influence to applicants’ choice, corporate identity of the institute.

Download

References:

1. Bulankina R. G., Chaplygina E. V., Rudakova L. V. Motivation of choice of educational institutions students. Sibirskoye meditsinskoye obozreniye [Siberian medical review], 2014, no. 1 (85), pp. 93–96.

2. Veselkova N.V. Higher education: choice of University or city? Vestnik sotsial’no-gumanitarnogo obrazovaniya i nauki [Bulletin of social and humanitarian education and science], 2015, no. 3, pp. 41–46.

3. Vinokurova N.M. Management of development of vocational guidance activities of the University. Universitetskoye upravleniye: praktika i analiz [University management: practice and analysis], 2015, no. 5 (99). pp. 106–107.

4. Dmitrieva K.S., Zhuravlev V. E. Social factors that influenced the choice of specialty of students of economic University. Aktual’nyye tendentsii razvitiya sotsial’no-politicheskikh protsessov v Rossii. Trudy mezhdunarodnoy zaochnoy nauchno prakticheskoy konferentsii [Current trends in the development of socio-political processes in Russia. Proceedings of the international correspondence scientific conference] Moscow, 2017, pp. 53–56.

5. Efimova I.N., Macoveichuk A.V. Analysis of the influence of University ratings on the motivation of applicants. Vestnik Nizhegorodskogo universiteta im. N.I. Lobachevskogo [Bulletin of Nizhny Novgorod University N. I. Lobachevsky], 2013, no. 6 (1), pp. 27–34.

6. Geraline S.D. College Choice: the influence of the family. Upravleniye megapolisom [Managing the metropolis], 2014, no. 1, pp. 52–56.

7. Kovaleva E.N. Choice of University: consumer behaviour. Obshchestvo. Ekonomika. Kul’tura: aktual’nyye problemy, praktika resheniya. K 25-letiyu Sankt-Peterburgskogo universiteta upravleniya i ekonomiki: materialy V sovremennykh nauchno-prakticheskikh konferentsiy [Society. Economy. Culture: actual problems, practice of solution. To the 25th anniversary of St. Petersburg University of management and Economics: proceedings of the V International scientific-practical conference]. Barnaul, 2015, pp. 216–221.

8. Komarova I.P., Kovaleva M.I. Pre-University training: the importance and implementation options. Aktual’nyye problemy sovershenstvovaniya vysshego obrazovaniya. Materialy XIII nauchno-metodicheskoy konferentsii s uchastiyem RS. Yaroslavskiy gosudarstvennyy universitet im. P. G. Demidov [Actual problems of improving higher education. Proceedings of the XIII scientific-methodical conference with international participation. Yaroslavl state University. P. G. Demidov]. Yaroslavl’, 2018. pp. 240–242.

9. Lyadova D.V., Drapkina G.S. Study of the market of educational services in order to identify the motivation of students when choosing a University. MOLODYYe LIDERY — 2016. Materialy I mezhdunarodnogo konkursa vypusknykh kvalifikatsionnykh i kursovykh rabot. Nauchno-obrazovatel’nyy tsentr “Znaniye” [YOUNG LEADERS — 2016. Materials of the I international competition of final qualifying and term papers. Scientific and educational center “Knowledge”.]. Moscow, 2016, pp. 116–121.

10. Popova L. A., Fadeeva I. M., Yurlova E. M. Professional and social factors that determined the choice of the University by first-year students. OGAROV-ONLINE [OGAREV-ONLINE], 2017, no 5 (94), pp. 10.

11. Reznik G. A., Biktimirova E. H. Research of preferences of consumers of educational services in the market of higher education. Reformirovaniye sistemy upravleniya na sovremennom predpriyatii. Sbornik materialov XIV mezhdunarodnoy nauchno-prakticheskoy konferentsii [Reforming of management system at the modern enterprise. The collection of materials of XIV International scientific and practical conference.]. Moscow, 2014, pp. 97–104.

12. Rychenkov M.V. Study of factors influencing the choice of University by applicants at different stages of the admission process. Sovremennyye problemy nauki i obrazovaniya [Modern problems of science and education], 2013, no.6, p. 527.

13. Safronova N.B., Kalugina E.V., Canhave F.Y. Methods of development of youth social entrepreneurship in an educational environment. Menedzhment XXI veka. Drayvery sotsial’no-ekonomicheskogo razvitiya. [Management of the XXI century. Drivers of socio-economic development]. St. Petersburg, 2016. pp. 173–177.

15. Sakhapov T.M., Troshin S.A. Drapkina G.S. Assessment of the motivation of potential students 2015 when choosing a University. Pishchevyye innovatsii i biotekhnologii. Materialy mezhdunarodnoy nauchnoy konferentsii. FGBOU VO Kemerovskiy tekhnologicheskiy institut pishchevoy promyshlennosti. [Food and biotechnology innovations. Materials of the International scientific conference. Of the Kemerovo technological Institute of food industry.]. Kemerovo, 2015, pp. 427–428.

16. Hlobystova N.V. The factors determining the choice of University and professional self-determination of students (on the example of Kuban state University). Nauchnyye trudy Kubanskogo Gosudarstvennogo Tekhnologicheskogo Universiteta [Scientific proceedings of Kuban State Technological University], 2014, no. 2, pp. 71–78.

17. Durdyev S., Ihtiyar A. Structural Equation Model of Factors Influencing Students to Major in Architecture, Engineering, and Construction. Journal of Professional Issues in Engineering Education and Practice, 2019, vol. 145, pp. 34–54.

18. Tang M., Erford B. T. The history of school counseling. Professional school counseling: A handbook of theories, programs, & practices. Austin, TX, 2004, pp. 11–23.

19. Senga Briggs An exploratory study of the factors influencing undergraduate student choice: the case of higher education in Scotland. Studies in Higher Education, 2006, vol. 31 (6), pp. 705–722.

20. Callender C. Attitudes to debt: school leavers and further education students’ attitudes to debt and their impact on participation in higher education. London: Universities UK, 2003.

21. Dao M.T.N., Thorpe A. What factors influence Vietnamese students’ choice of university? International Journal of Educational Management, 2015, vol. 29 (5), pp. 666–681.

About this article

Authors: Maslevich T.P., Safronova N.B., Minaeva N.L.

Year: 2018

doi: 10.25198/1814-6457-218-52

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru