2014, № 11 (172)

Kudryavtseva O.S. MU LERMONTOV AND OTHER CLASSICS IN MODERN RUSSIAN ADVERTISINGThe article analyzes the use of images and examples of works M. Lermontov and other literary classics in the Russian advertising. Determined by the motives and methods of treatment are typical for classical literature.Key words: M.Y. Lermontov, A.S. Pushkin, advertising, classic, advertising character, advertising theme, target audience.

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References:

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About this article

Author: Kudryavtseva O.S.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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