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2014, № 11 (172)



Kudryavtseva O.S. MU LERMONTOV AND OTHER CLASSICS IN MODERN RUSSIAN ADVERTISINGThe article analyzes the use of images and examples of works M. Lermontov and other literary classics in the Russian advertising. Determined by the motives and methods of treatment are typical for classical literature.Key words: M.Y. Lermontov, A.S. Pushkin, advertising, classic, advertising character, advertising theme, target audience.

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References:

1. Sibin, M.S. Advertising as a construct of the virtual space of culture: Dis. ...PhD. Philosophy. Sciences: 24.00.01 / Sibiny Maksim; Ohms. gos.teh. Univ. — Omsk, 2010. — 155 p.

2. Anashkina, N.A. Promotional image as an invariant of art in contemporary culture: Abstract t-diss. cand. Philosophy. Sciences: 09.00.13 / Anashkina Natalia; Om.gos.teh. Univ. — Omsk, 2009. — 161 p.

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About this article

Author: Kudryavtseva O.S.

Year: 2014


Editor-in-chief
Zhanna Anatolievna
Ermakova

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