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2014, № 8 (169)



Vyazikova G.V., Yane I.S. TO THE QUESTION OF EVALUATION OF ENTERPRISES' MARKETING ACTIVITIES This article discusses current approaches and methods of analysis of enterprises' marketing activities. The peculiarities of the application of marketing performance indicators of the enterprise in the short and long term are shown. Key words: evaluation of marketing activities, marketing metrics.

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About this article

Authors: Yanyo I.S., Vyazikova G.V.

Year: 2014


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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