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Orenburg State University may 03, 2024   RU/EN
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Vyazikova G.V., Yane I.S.
TO THE QUESTION OF EVALUATION OF ENTERPRISES' MARKETING ACTIVITIES [№ 8 ' 2014]
This article discusses current approaches and methods of analysis of enterprises' marketing activities. The peculiarities of the application of marketing performance indicators of the enterprise in the short and long term are shown.

Yaney I.S.
WORKING OUT OF OPERATIVE MARKETING INSTRUMENTS ON THE MARKET OF AUDIT SERVICES [№ 11 ' 2007]
The process of trade policy forming of audit services based on factors researches of external and internal sphere of Audit Company and its clients and comparison of possibilities and necessities of market subjects with using of matrix of given services optimal structure determination is regarded in this article.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
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Учредитель: Оренбургский государственный университет (ОГУ)
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