2014, № 8 (169)

Aralbaeva F.S., Kharkova O.M., DEVELOPMENT OF PUBLIC TRANSPORT INFRASTRUCTURE ON THE BASIS OF THE NEW FARE COLLECTION SYSTEMThe article studies the application of marketing approach in the management of public transport services market, outlines the elements of the market for transport services, particularly transport services as a marketing product. As a basic element of the fare covers modern methods of payment of public transport services, studied Russian and foreign fare collection system.Key words: public transport services, consumer services, marketing approach, public transport infrastructure, payment, payment method.

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About this article

Authors: Aralbaeva F.Z., Harkova O.M.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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