Aralbaeva F.S., Kharkova O.M.,
DEVELOPMENT OF PUBLIC TRANSPORT INFRASTRUCTURE ON THE BASIS OF THE NEW FARE COLLECTION SYSTEM ^{[№ 8 ' 2014]}
The article studies the application of marketing approach in the management of public transport services market, outlines the elements of the market for transport services, particularly transport services as a marketing product. As a basic element of the fare covers modern methods of payment of public transport services, studied Russian and foreign fare collection system.

Zubova L.V., Harkova A.A.
PROBLEM OF PSYCHOLOGY OF ANTISOCAIL PERSONALITY IN MODERN RUSSIAN SOCIETY FROM POSITION OF INTEGRATIVE APPROACH ^{[№ 2 ' 2013]}
Psychology of antisocial personality in contemporary Russian society from perspective of integrated approach is considered on the basis of theoretical analysis of psychological and educational literature. Theoretical concepts and approaches to the definition of antisocial personality are analyzed. Integrative approach for understanding the nature of antisocial personality is proposed. The concept of antisocial personality in terms of integrative approach is defined.

Buresh O.V., Aralbayeva F.Z., Kharkova O.M.
МARKETING FUNCTIONS IN MANAGEMENT OF DEVELOPMENT OF THE MARKET OF TRANSPORT SERVICES ^{[№ 13 ' 2012]}
Article is devoted to studying of the offered technique of monitoring of a condition of the market of services of the public transport, providing effective use of marketing communications of territories and statement of tasks consisting of criteria, definitions of the content of actions according to their decision and expected results. System properties of the regional market of transport services and marketing factors of management of its development are marked out.

Aralbaeva F.Z., Kharkova O.M.
MARKET ANALYSIS OF PASSENGER TRANSPORTATION SERVICES IN ORENBURG REGION ^{[№ 8 ' 2008]}
The appraisal of market activity of passenger transportation services in Orenburg region at the period 2001-2006 at the following indexes: passenger traffic, degree of transport satiation of serviced territory and density of transport net, is given in this article. Factors influenced on the results of passenger transportation work are determined here. The subjects of transportation activity: organizer of transport services, carrier and organizer of rout are regarded. The perspectives of market development of passenger transportation services in Orenburg region are denoted.