2014, № 5 (166)

Zaeva-Burdonskaja E.A. THE PHENOMENON OF MASS CULTURE AND PROCESS OF FORMATION OF STYLE IN DESIGNStrengthening by end ХIХ — to the beginning of the XX-th century of the oppositional extrastyle tendencies rooting in depths of design culture of New time, has led to a priority of the design beginning, definitively having released a way to the polystyle beginning of subject creativity. The situation of strengthening of process of homogenization of culture of the XX-th century, dissolution of elite variants of style in mass variants of design creativity does submission to a uniform style order impossible. Key words: mass culture, design of environment, an elitism, style, the extrastyle phenomena.

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About this article

Author: Zaeva-Burdonskaya E.A.

Year: 2014

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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