|
|
|
Lapaev S.P. REGIONAL MARKETING USING FOR INCREASE OF ORENBURG REGION COMPETITIVENESS There are general directions of regional marketing using for increase of region competitiveness: forming of positive image, widening of region and its subjects participation in the realization of international and federal program, attraction of orders in the region, increase of region appeal for investments of resources in it, stimulation of resources acquisition of regions outside of it, in the article. It is offered the creation of interregional marketing center in Orenburg for support of collaboration with other regions of the country.
About this article
Author: Lapaev S.P.
Year: 2003
|
|
Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
|
|
