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2014, № 1 (162)



Zavadskaya A.V. "OUTRAGEOUS" ADVERTISING AS A COMPONENT OF THE MODERN MASS MEDIA DISCOURSE: LINGUISTIC ASPECTThe paper presents the ways of linguistic manipulation in the ad copy. Special attention is paid to such method as scandalous behavior. Analysis of lexical level of advertising copies has allowed to the author to conclude that the epatage in advertising occurs due to the use of units of emotive and occasional vocabulary words, and words with incompatible lexical values. Key words: advertising text, outrageous advertising, outrageous, occasional vocabulary.

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References:

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About this article

Author: Zavadskaya A.V.

Year: 2014


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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