Zavadskaya A.V., Dmitrieva N.M.
THE SPECIFICS OF THE CORRECTIVE COURSE OF RUSSIAN GRAMMAR FOR FOREIGN MEDICAL STUDENTS ^{[№ 5 ' 2018]}
When teaching Russian as a foreign language at the second and next stages of education, it is often necessary to face the problem of unformed grammatical competence of foreign students. For example, for students from India, English as a second state language is the interfering language, in addition to the native language (Hindi, Malay, Urdu, etc.). In this case, there is an acute question of the development and conduct of corrective grammar course.
We have studied the main features of the corrective grammar course and the results of its implementation in the educational process with Indian students studying “General medicine”. In written work students are grammatical mistakes: violation of agreement, violation management and wrong education of the endings. To atypical include substitution of parts of speech (sense cold, sense good), the wrong choice of the verb tense (people to die), the wrong formation of the personal form of the verb (human am afraid of light). The main cause of grammatical errors in Indian students is interference, which is understood as a replacement of the system of rules of the language studied by another, built under the influence of the system of rules of the native or previously studied language. At the first, preparatory, stage of the course developed by us there was a presentation of the material to be corrected. On the second, main, stage was the actual correction with the use of visual AIDS and assignments of different type. The third, final, stage included productive types of exercises: conditional-communicative and actually communicative.
The effectiveness of the developed correction course is proved experimentally. Training of foreign medical students in the Russian language should include not only lexical and grammatical material, but also the correction of grammatical skills.

Dmitrieva N.M., Zavadskaya A.V.
THE ETHICAL CONTENT OF THE CONCEPTS OF "LIFE", "MIRACLE", "HAPPINESS" AND THEIR USE IN ADVERTISING ^{[№ 2 ' 2015]}
The authors consider the ethical fullness of the concepts of "happiness", "miracle", "life", typical for the Russian mentality. The semantics of the concepts is analyzed in the lexical entries of Russian and Church Slavonic languages. The use of enumerated concepts is explored in the texts of modern advertising.

Zavadskaya A.V.
"OUTRAGEOUS" ADVERTISING AS A COMPONENT OF THE MODERN MASS MEDIA DISCOURSE: LINGUISTIC ASPECT ^{[№ 1 ' 2014]}
The paper presents the ways of linguistic manipulation in the ad copy. Special attention is paid to such method as scandalous behavior. Analysis of lexical level of advertising copies has allowed to the author to conclude that the epatage in advertising occurs due to the use of units of emotive and occasional vocabulary words, and words with incompatible lexical values.

Zavadskaya A.V., Chekasina N.A.
LEXICAL MARKERS OF GENDER-RELATED ADVERTISING ^{[№ 4 ' 2012]}
In article the analysis of gender-related advertising is carried out. "Men" and "female" advertising texts are distributed on several lexical sets, lexical markers of a gender within each lexical set are identified.

Zavadskaya A.V.
FEATURES OF FUNCTIONING OCCASIONAL VOCABULARY IN THE ADVERTISEMENT TEXTS ^{[№ 5 ' 2011]}
The article analyzes the advertising texts containing occasional vocabulary. Taking a look at functioning occasional vocabulary in the advertisement texts the author concludes that this lexical layer contributes to the occurrence of epatage.

Zavadskaya A.V.
LEXICAL MEANS OF EPATAGE CREATION IN ART TEXTS (ON THE EXAMPLE OF THE POETRY OF RUSSIAN FUTURISTS) ^{[№ 11 ' 2010]}
It is shown in this article that epatage is a style-formative character of the poetry of Russian futurists. The author regards methods of epatered effect creation on the lexical level. On the base of a made classification of lexical means for epatage creation the author makes a conclusion that this classification can be used to another poetic texts.