2012, № 13 (149)

Luhmeneva E.P., Kaliyeva O.M. FEATURES OF SCHOOL AND BRENDINGThe article reveals the features of the formation and promotion of the brand of the university in the education market. Considered model and stages of the brand of the university. Details the ways to promote the brand of the university on the Internet. The analysis of the category "education portal".Key words: marketing educational services brand of educational institutions, the Internet — marketing, online — branding.

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References:

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About this article

Authors: Kalieva O.M., Luhmeneva E.P.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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