Vestnik On-line
Orenburg State University november 20, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2012, № 13 (149)



Kajdashova A.K. THE FORMATION,S MODEL OF DEPENDENCE A CONSUMER DEMAND AT SERVICE OF HIGHER EDUCATION FROM DIFFERENT FACTORSThere is model of dependence a consumer demand at service of higher education from different factors in the article. The author of the article suggests classification of factors and revealing the connection between them influencing on a potential school-leaver's choice. The model is found on expert appraisals and reasoning's.Key words: Кey words: higher education, consumer demand, marketing of educational service, service of higher education.

Download
References:

1. Vankina, I. V. Marketing of formation: the manual / I. V. Vankina, A. P. Egorshin, V. I. Kucherenko. — М.: Logos, 2007. — 336 p.

2. Lukashenko, M. A. Obrazovanie in the conditions of the market: the educational institution concept: the monography / M. A. Lukashenko. — М.: the Higher school, KnoRus, 2002. — 15 p.

3. Petrovа, A. L. Perfection of technology of marketing researches of the market of educational services: Sciences: 08.00.05. / A. L. Petrovа. — М., 2005. — 135 p.

4. Kajdashova, А. К. The appraisal's method of dependence a consumer demand at service of higher education from different factors / А. К. Kajdashova // Marketing and marketing researches. — 2010. — № 4. — P. 333–347.

5. Schetinin, V. P. Ekonomika of formation: the manual for students of HIGH SCHOOLS / V. P. Schetinin, N. A. Hromenkov, B. S. Rjabushkin. — М.: the Russian pedagogical agency, 1998. — 306 p.


About this article

Author: Kaydashova A.K.

Year: 2012


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU