2012, № 13 (149)

Buresh O.V., Aralbayeva F.Z., Kharkova O.M. МARKETING FUNCTIONS IN MANAGEMENT OF DEVELOPMENT OF THE MARKET OF TRANSPORT SERVICESArticle is devoted to studying of the offered technique of monitoring of a condition of the market of services of the public transport, providing effective use of marketing communications of territories and statement of tasks consisting of criteria, definitions of the content of actions according to their decision and expected results. System properties of the regional market of transport services and marketing factors of management of its development are marked out.Key words: marketing approach, monitoring, monitoring technique, transport service, marketing functions, service of public transport.

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About this article

Authors: Aralbaeva F.Z., Harkova O.M., Buresh O.V.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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