2012, № 7 (143)

Gryzova U.I. PR-TOOLS IN THE TYPOLOGICAL MEASUREMENTArticle is devoted to the presentation of generalized experience of the typological approach use to the study of tools, methods and forms of PR-activities, in the aggregate of its component tools. The author proposed his typology of PR-tools. It is shown that the improvement of the typical components of PR-tools will occur by improving their human-dimension.Key words: PR-activity, PR-technologies, PR-tools, PR-means, PR-methods, PR-forms, typology, typological approach.

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About this article

Author: Gryzova U.I.

Year: 2012

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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