Gryzova U.I.
GIFT AS A CARRIER OF SOCIAL INFORMATION ^{[№ 11 ' 2012]}
This article analyzes the performance characteristics of the phenomenon of the gift as a carrier of social information. This phenomenon, together with the corresponding procedure of giving the author considers in relation to the symbolic mediation of social and informational interaction of people. Particular attention is paid to the color symbolism and subject-subject nature of the relationship between giver and bestow.

Gryzova U.I.
PR-TOOLS IN THE TYPOLOGICAL MEASUREMENT ^{[№ 7 ' 2012]}
Article is devoted to the presentation of generalized experience of the typological approach use to the study of tools, methods and forms of PR-activities, in the aggregate of its component tools. The author proposed his typology of PR-tools. It is shown that the improvement of the typical components of PR-tools will occur by improving their human-dimension.

Gryzova U.I.
THE CONCEPT OF SOCIO-CULTURAL VALUE MEASUREMENT ^{[№ 10 ' 2010]}
The article is dedicated to the concept-creating analysis of concept "socio cultural value measurement". Investigating phenomena and processes, conceived in the concepts, integrated by the analyzed concept, the author refines and orders his content.