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2012, № 4 (140)



Zavadskaya A.V., Chekasina N.A. LEXICAL MARKERS OF GENDER-RELATED ADVERTISINGIn article the analysis of gender-related advertising is carried out. "Men" and "female" advertising texts are distributed on several lexical sets, lexical markers of a gender within each lexical set are identified.Key words: the advertising text, a gender, the gender addressee, lexical markers, a lexical set.

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About this article

Authors: Zavadskaya A.V., Chekasina N.A.

Year: 2012


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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