2011, № 13

Kalieva O.M., Mikhailova О.P. METHODS AND METHODS MARKETING COMPANY BUILDINGDefined the marketing potential of the company. A classification of methods and research techniques of marketing potential of the company, made their links to the areas and objectives of the study. Revealed the specifics of the selection and application of methods for the study of marketing potential of the company.Key words: market potential, marketing environment, method, tool, survey, SWOT-analysis.

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About this article

Authors: Mihaylova O.P., Kalieva O.M.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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