2011, № 8

Melnikova T.F., Kashchenko Ye.G., Marchenko V.N., Simonova N.Yu. THE ESTIMATION OF THE COMPETITIVE CAPACITY OF ENTERPRISES OF BANK SPHERE (BASED ON THE EXAMPLE OF ORENBURG REGION) The authors examine definition, essence and estimation of competitive ability. They represented the results of marketing studies of the competitive ability of VTB Bank 24 (privately held company) (Orenburg city). Key words: competition, competitive ability, the estimation of competitive capacity of enterprises.

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About this article

Authors: Kashchenko E.G., Melnikova T.F., Marchenko V.N., Simonova N.Yu.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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