2011, № 8

Soldatkina O.V. THE DEVELOPMENT OF MARKETING STRATEGY OF BAKING ENTERPRISEThe article is dedicated to the development of marketing strategy of baking enterprise. In the market economy the enterprise must ensure to itself the specific income level, successfully realizing its products on the market. This goal is achieved by means of the realization of the complex of measures, which compose marketing strategy of enterprise. Key words: market, marketing strategies, consumer preferences, bread, baked articles, confectionery articles,portfolio analysis.

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References:

1. Lambe, J. J. Strategic Marketing. European perceptive. per. from the French / J. J. Lambe. — Spb.: Nauka, 1996. — 589 pp.

2. Porter, M. International Competition: The competitive advantages of countries / M. Porter — M.: Mezhdunarodnyye otnosheniya, 1993. — 895 pp.

3. Soldatkina, O.V. Assortimentnaj politician in management of competitiveness of the enterprise / O. V. Soldatkina. — Orenburg: IPK GOU OGU, 2010. — 139 pp.

About this article

Author: Soldatkina O.V.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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