Soldatkina O.V.
THE CONTROL SYSTEM BAKING COMPANY ^{[№ 8 ' 2015]}
Overall performance of the enterprises of any branch of economy substantially depends on management efficiency which is understood as stability of economic development and increase of level of competitiveness of the made production and the rendered services today. Now development of baking branch of Russia is interfaced to existence of a number of problems. For 2007—2014 the tendency of decrease in production of bakery products for 1,5—3 % annually is observed. It occurs for the following reasons: the financial position of many enterprises remains unstable, profitability of branch doesn't exceed 2,5—3 %, the level of an average salary for 25—30 % is lower than an average on economy, there is no regional infrastructure of bread baking. Besides, degree of physical wear of the main business assets is high, at the majority of the enterprises it makes 50—70 %, and the efficiency of capacities is at the level of 39—41 %. The Russian baking industry still is at a transition stage from mass production to mass sale, it is characterized by that the enterprises seek to minimize prime cost, try to carry out active marketing and price policy for the purpose of optimization of profitability of the enterprise in the short term. Today to the baking enterprises it is necessary not only to carry out continuous monitoring of a condition of the internal environment, but also to develop such control system which will allow to react to the changes happening in environment and by that will increase competitiveness of the enterprise in the market quickly. In article the enterprise management system of the baking industry allowing to strengthen positions of the enterprise in the market and to increase its competitiveness is offered. The developed control system considers features of the Russian baking industry and feature of activity of the enterprises of the baking industry, and also will promote formation of a flexible and adaptive enterprise management system in general.

Soldatkina O.V.
FEATURES OF ASSESSING THE COMPETITIVENESS OF FOOD PRODUCTS ^{[№ 8 ' 2013]}
Article is devoted to detection of features of an assessment of foodstuff and determination of competitiveness of production taking into account specifics of foodstuff (on the example of grain products). Taking into account specific properties and characteristics of foodstuff the technique of determination of competitiveness of foodstuff which was a basis for an assessment of competitiveness of bread of the premium of the studied enterprises is developed.

Soldatkina O.V.
THE DEVELOPMENT OF MARKETING STRATEGY OF BAKING ENTERPRISE ^{[№ 8 ' 2011]}
The article is dedicated to the development of marketing strategy of baking enterprise. In the market economy the enterprise must ensure to itself the specific income level, successfully realizing its products on the market. This goal is achieved by means of the realization of the complex of measures, which compose marketing strategy of enterprise.

Soldatkina O.V.
THE RESULTS OF MARKETING RESEARCH IN CONSUMER PREFERENCES IN THE MARKET OF BAKERY AND CONFECTIONERY PRODUCTS IN ORENBURG ^{[№ 5 ' 2011]}
The article addresses consumer preferences in the market of bread, bakery and confectionery products in Orenburg and provides recommendations to improve the effectiveness of company-producers.