2011, № 8

Lyndin D.I. THE OPTIMIZATION OF THE COMMERCIAL ACTIVITY OF FIRMS BY MEANS OF THE COMBINATION OF THE MARKETING MODELS OF CONTROL BASED ON THE EXAMPLE OF THE ENTERPRISES OF FURNITURE INDUSTRYThe author carried out the survey of economic scientific literature for the purpose of the systematization of the conventional marketing models and their practical approval in the sphere of management of the enterprises of furniture industry. The author also revealed the direct interrelations between the models, which indicates their possible mutual addition. The joint use of models with the centralization to the side of the elements most important in the concrete economic situation is proposed. Key words: the marketing model of control, furniture industry, optimization, methodological simplicity of application.

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About this article

Author: Lyndin D.I.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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