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Lyndin D.I.
ALGORITHMS OF MANAGEMENT OF A COMMODITY POLICY OF THE ENTERPRISE (ON AN EXAMPLE OF THE ORGANIZATIONS OF MANUFACTURE AND REALIZATION OF FURNITURE) [№ 12 ' 2013]
Algorithms of management by a commodity policy of the enterprise within the limits of manufacture and realization of furniture are developed. Algorithms of strategic and operative management by a commodity policy of the enterprise on manufacture and are offered to realization of furniture and the goods accompanying it and services.

Lyndin D.I.
THE OPTIMIZATION OF THE COMMERCIAL ACTIVITY OF FIRMS BY MEANS OF THE COMBINATION OF THE MARKETING MODELS OF CONTROL BASED ON THE EXAMPLE OF THE ENTERPRISES OF FURNITURE INDUSTRY [№ 8 ' 2011]
The author carried out the survey of economic scientific literature for the purpose of the systematization of the conventional marketing models and their practical approval in the sphere of management of the enterprises of furniture industry. The author also revealed the direct interrelations between the models, which indicates their possible mutual addition. The joint use of models with the centralization to the side of the elements most important in the concrete economic situation is proposed.


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
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