2011, № 4

Kaydashova A.K., Ermakova Zh.A. MARKETING DEVICES FOR FORMATION OF DEMAND ON THE SERVICES OF HIGHER EDUCATIONThere are features of the formation of consumer preferences on the market of higher education in the scientific article. One of the preferences is exposure to demand the influence of marketing communication methods. The author reveals the devices and the purposes of using every method of communication, identified as a new method of "cooperation".Key words: higher vocational education, consumer demand, marketing, educational services, communication methods.

Download

References:

1. Bagautdinova N.G. Marketing communications in the system of economic education / Practical marketing. 2003. № 3. P.40-65.

2. Vankina I.V., Egorshin A.P., Kucherenko V.I. Marketing education. — M.: Logos, 2007. — 336.

3. Kolesina G.A. Features of demand for educational services // Vestnik Chelyabinsk State University. 2009. № 3 (141). S. 16-18.

4. Pankrukhin A.P. Marketing of Educational Services / / Marketing in Russia and abroad. 1997. № 4. P. 79-85.

5. Pischulin N.P. Marketing activities in educational institutions: the case of Universities / N.P. Pishchulin / school technology. 2001. Vol.2. S. 3-23.

About this article

Authors: Kaydashova A.K., Ermakova Zh.A.

Year: 2011

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru