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2011, № 4



Kaydashova A.K., Ermakova Zh.A. MARKETING DEVICES FOR FORMATION OF DEMAND ON THE SERVICES OF HIGHER EDUCATIONThere are features of the formation of consumer preferences on the market of higher education in the scientific article. One of the preferences is exposure to demand the influence of marketing communication methods. The author reveals the devices and the purposes of using every method of communication, identified as a new method of "cooperation".Key words: higher vocational education, consumer demand, marketing, educational services, communication methods.

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References:

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About this article

Authors: Kaydashova A.K., Ermakova Zh.A.

Year: 2011


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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