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Khabibulina V.М., Sadykov, L.M. CONTENTS AND LEVELS OF FORMATION OF THE STRATEGY DTVELOPTENT OF INSURANCE COMPANIESThe authors draw attention to the fact that among scientists there is no consensus the concept of "strategy". The article discusses the strategy of the insurance company, as an essential element for its further development, as well as the basic levels of its formation. Key words: strategy, insurance product, purpose, mission, an insurance company plan.
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About this article
Authors: Habibulina V.M., Sadykova L.M.
Year: 2010
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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