Vestnik On-line
Orenburg State University november 20, 2024   RU/EN
Headings of Vestnik
Pedagogics
Psychology
Other

Search
Vak
Антиплагиат
Orcid
Viniti
ЭБС Лань
Rsl
Лицензия Creative Commons

2010, № 13



Khabibulina V.М., Sadykov, L.M. CONTENTS AND LEVELS OF FORMATION OF THE STRATEGY DTVELOPTENT OF INSURANCE COMPANIESThe authors draw attention to the fact that among scientists there is no consensus the concept of "strategy". The article discusses the strategy of the insurance company, as an essential element for its further development, as well as the basic levels of its formation. Key words: strategy, insurance product, purpose, mission, an insurance company plan.

Download
References:

1. Kotler, F., Keller, KL Marketing. Management. 12-ed. — St.: Peter, 2007. P. 86.

2. Ansov I. The new corporate strategy. Ed. from English. Ed. YN Kapturevskiy. — St.: Ed. Peter, 1999. P. 63.

3. Drakker PF Management is focussed on the results: Per. from English. — M.: Library Technology Business School, 1994. 200 p.

4. Azoev MP Competition: analysis, strategy and practice. — Moscow: Izd TsEiM, 1996. P. 19-21.

5. Alle M. Conditions for the efficiency of the economy. — M.: Science for Society, 1998. 304 p.

6. Blackwell, R., Miniard., Angel J. The behavior of consumers. 10-ed. Ed. with English.. — St.: Peter, 2007. P. 69.

7. Markov, VD, Kuznetsov, SA Strategic Management: A course of lectures. — Moscow: INFRA — M.; Novosibirsk: Siberian Agreement, 2001. P. 26.

8. Karlof B. Business Strategy. — Moscow: Economics, 1991. P. 83.


About this article

Authors: Habibulina V.M., Sadykova L.M.

Year: 2010


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

Crossref
Cyberleninka
Doi
Europeanlibrary
Googleacademy
scienceindex
worldcat
© Электронное периодическое издание: ВЕСТНИК ОГУ on-line (VESTNIK OSU on-line), ISSN on-line 1814-6465
Зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
Свидетельство о регистрации СМИ: Эл № ФС77-37678 от 29 сентября 2009 г.
Учредитель: Оренбургский государственный университет (ОГУ)
Главный редактор: С.А. Мирошников
Адрес редакции: 460018, г. Оренбург, проспект Победы, д. 13, к. 2335
Тел./факс: (3532)37-27-78 E-mail: vestnik@mail.osu.ru
1999–2024 © CIT OSU