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2010, № 8



Monastyrskaya G.M. SEGMENTATION OF A BANK MARKET The role and stages of bank market segmentation are researched in this article. The author of the article makes the analysis and gives the appraisal of development perspectives of markets of autocrediting and microfinancing and other markets.Key words: banks, bank market, segmentation, stages of segmentation, positioning of a bank product, bank product.

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About this article

Author: Monastyrskaya G.M.

Year: 2010


Editor-in-chief
Sergey Aleksandrovich
MIROSHNIKOV

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