2010, № 8

Serebrovskaya T.P. DIRECT-MARKETING OF INNOVATIONAL STUDYINGIn this article the author regards direct-marketing as marketing interactive system of communications oriented on establishment of personalization interaction with consumers of educational services. The author used methods of grouping and modeling at the research.Key words: innovational studying, direct-marketing strategy, marketing communicative company, personalized appeal, educational market, communicative effectiveness, DM-means of communication.

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About this article

Author: Serebrovskaya T.P.

Year: 2010

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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