Serebrovskaya T.B.
TUTORING IN THE CONTEXT OF HIGHER EDUCATION MODERNIZATION ^{[№ 5 ' 2011]}
The article deals with the development of tutor activity in the context of higher education, the transition to a new generation of educational standards and the relevance of tutor support in connection with the requirements of the FGOS VPO to create individual educational trajectories of students.

Serebrovskaya T.P.
DIRECT-MARKETING OF INNOVATIONAL STUDYING ^{[№ 8 ' 2010]}
In this article the author regards direct-marketing as marketing interactive system of communications oriented on establishment of personalization interaction with consumers of educational services. The author used methods of grouping and modeling at the research.

Serebrovskaya T.P.
REALIZATION OF MARKETING POLICY AT E-LEARNING SYSTEM ADVANCE ON THE MARKET OF EDUCATION SERVICES ^{[№ 5 ' 2007]}
The author of the article regards the questions of electronic educational services on the regional market. The role of marketing policy advance in the sphere of education is analyzed in this article. The great attention is given to marketing information and relation with users as more important constituent of marketing communication.