2010, № 4

Kucherova N.V. SYSTEM FORMING OF INSURANCE COMPANIES MARKETING ACTIVITY ON DEVELOPING MARKETS The questions of system forming of insurance companies marketing activity are regarded in this article. The author presents in details substantial blocs of this system: research, analysis and forecasting of insurance market; working out marketing complex at types of insurance services; management of marketing activity in an insurance company. Peculiarities and characteristics of these types of marketing activity with accounting of insurance market specificity are regarded in this work.Key words: marketing, insurance, insurance market, system of marketing.

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References:

1. Federal Service for Insurance Supervision: press release [Electronic resource]. — access mode: http://www.fssn.ru/www/site.nsf/web/doc_06102009155706.htlm

2. Reliability rating of insurance companies [Electronic resource]. — access mode: http://www.raexpert.ru/ratings/insurance

3. Zubets, A.N. Insurance Marketing. / A.N. Zubets. — M.: ANKIL, 1998. — 251 p.

4. Kotler, F., Keller, K. Marketing– management. / F. Kotler, K. Keller — 12-th edition. — SP.: Peter, 2007. — 312 p.

About this article

Author: Kucherova N.V.

Year: 2010

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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