Kucherova N.V.
SYSTEM FORMING OF INSURANCE COMPANIES MARKETING ACTIVITY ON DEVELOPING MARKETS ^{[№ 4 ' 2010]}
The questions of system forming of insurance companies marketing activity are regarded in this article. The author presents in details substantial blocs of this system: research, analysis and forecasting of insurance market; working out marketing complex at types of insurance services; management of marketing activity in an insurance company. Peculiarities and characteristics of these types of marketing activity with accounting of insurance market specificity are regarded in this work.

Kucherova N.V.
TENDENCIES OF DEVELOPMENT OF INSURANCE SERVICE MARKET AT THE MODERN STAGE ^{[№ 2 ' 2010]}
Summary. In this article general concepts connected with forming of insurance services market are determined and subjects and objects are distinguished. Condition of Russian insurance market at the present time is reflected. It is shown, that insurance market has powerful stimulus of self-development based on using of marketing conception. The necessity of integrated marketing using for development of insurance market is proved in this work.

Kucherova S.V., Kucherov S.E.
INTRASPECIFIC PHENOTYPIC CHANGEABILITY OF FRUTESCENT CHERRY IN XEROTHERMIC MARGIN ASSOCIATIONS OF SOUTH URAL ^{[№ 6 ' 2009]}

Kucherova E.N.
MODERN APPROACH TO THE STABLE DEVELOPMENT OF AN ENTERPRISE ^{[№ 9 ' 2007]}
The questions of stable development of an enterprise from the position of system approach are regarded in this article. Characteristics of enterprise features as a system are given here, types of stability of enterprise activity are distinguished, indexes of enterprise stability are determined and systematization of conceptual apparatus of enterprise stable development are given in this work.

Kucherova N.V.
MARKETING OF SERVICES: CONTENT, PRINCIPALS, PROBLEMS OF DEVELOPMENT ^{[№ 5 ' 2007]}
The principals of insurance marketing are regarded in this article, development trends are determined and also the content of the content of insurance marketing from the position of integrated marketing including all components of marketing activity: market analysis, forming of strategical and tactical plans, management of marketing activity, is revealed here.