2010, № 2

Kucherova N.V. TENDENCIES OF DEVELOPMENT OF INSURANCE SERVICE MARKET AT THE MODERN STAGESummary. In this article general concepts connected with forming of insurance services market are determined and subjects and objects are distinguished. Condition of Russian insurance market at the present time is reflected. It is shown, that insurance market has powerful stimulus of self-development based on using of marketing conception. The necessity of integrated marketing using for development of insurance market is proved in this work.Key words: development, insurance market, insurance service, marketing.

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References:

1 Ageev, S. Insurance: theory, practice and foreign experience. / S. Ageev. — M. : ANKIL, 1998. — 376p.

2 Federal Service for Insurance Supervision: press release [Electronic resource]. — access mode: http://www.fssn.ru/www/site.nsf/web/doc_06102009155706.htlm

3 Reliability rating of insurance companies [Electronic resource]. — access mode: http://www.raexpert.ru/ratings/insurance

About this article

Author: Kucherova N.V.

Year: 2010

Editor-in-chief

Sergey Aleksandrovich
MIROSHNIKOV

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