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Chebykina M.V. METHODICAL APPROACHES OF EFFECTIVENESS APPRAISAL OF USING OF MARKETING FACTORS OF AGRICULTURAL ENTERPRISE COMPETITIVENESS Some methodical approaches to appraisal of effective using of such important factor of agricultural enterprises competitiveness as capital, which is regarded as marketing factor, repulsed intercommunication with market environment, are represented in this article. The author shows new direction in capital using by means of determination of enterprise potential opportunities or on the contrary, account of expense standards on ton of goods. The author offers to account through index of land capacity to general types of goods at basing of industrial activity of enterprise and its specialization. Besides, determination of fixed food tax is regarded as one of directions of cumulative capital using.
About this article
Author: Chebykina M.V.
Year: 2004
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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