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Kalieva O.M. INTEGRATION OF MARKETING INFORMATIONAL RESOURCES AS AN INSTRUMENT OF ENTERPRISE MANAGEMENT EFFICIENCY INCREASEThe problems of integration of marketing informational resources under the conditions of globalization of the modern economic space are considered. The author suggests the concept of integrated system of marketing informational system, the components of which embrace the whole hierarchy of the modern enterprise management system and permit to increase the efficiency of the adopted management decisions.
About this article
Author:
Year: 2007
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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