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Chebykina M.V., Dergunova N.A. THEORETIC ISSUES OF DIVERSIFICATIONThe article considers theoretic issues of diversification. The alternatives to the said process are revealed. Depending from competitiveness and profitability of a company, the goals at decision making are specified. Benefits and major problems at diversification are traced. A particular attention is paid to the most wide spread methods of product range analysis, both domestic and foreign. Diversification development stages are described. A detailed classification of this process is introduced, specific examples are given.
About this article
Authors: Chebykina M.V., Dergunova N.A.
Year: 2007
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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