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Markovskaya V.V. USING OF KEY COMPETENCE AS AN ELEMENT OF INTERCOMPANY MARKETING OF CONSTRUCTED ORGANIZATIONSEssence of marketing competences and their classification are regarded in this article. It is suggested creation of contract constructed organizations system which have complementary competences for creation of works and services packet. The necessity of forming of organization-integrator, the key competence of which is realization of marketing functions, is proved in this article.
About this article
Author: Markovskaya V.V.
Year: 2006
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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