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Markovskaya V.V. USING OF KEY COMPETENCE AS AN ELEMENT OF INTERCOMPANY MARKETING OF CONSTRUCTED ORGANIZATIONS [№ 10 ' 2006] Essence of marketing competences and their classification are regarded in this article. It is suggested creation of contract constructed organizations system which have complementary competences for creation of works and services packet. The necessity of forming of organization-integrator, the key competence of which is realization of marketing functions, is proved in this article.
Markovskaya V.V. FORMATION PECULIARITIES OF THE MARKETING SYSTEM IN CONTRACT CONSTRUCTING ORGANIZATIONS [№ 10 ' 2004] The questions of forming of marketing system in construction organizations are regarded in this article. The results of investigation of some construction organizations of east Orenburzhie are given here. According to these results, recommendations of forming of marketing system in construction were given.
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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