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Mikhailova O.P. FROM THE EXPERIENCE OF USING OF MARKETING RESEARCHES TRADITIONAL INSTRUMENTS ON THE MARKET OF PRODUCTION-TECHNICAL PURPOSE PRODUCTS Traditional instruments of marketing researches (questioning, observation, experiment, expert methods) are regarded in this article and the experience of its using on practice is summarized here. The conclusion of necessity of new (modern) research instruments using on the market of production-technical purpose products with aim to get reliable quantitative and qualitative information for solution of valid management and marketing decisions is made in this work.
About this article
Author:
Year: 2006
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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