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Orlova N.A. THEORETICAL AND APPLIED ASPECTS OF PUBLIC ORGANIZATIONS MARKETINGIn the article the theoretical aspects of public organizations marketing are considered as specific kind of the marketing directed on achievement of social effect, positive attitude of the public to activity of such organizations. The first marketing operating time began to use those noncommercial organizations who work in conditions of a rigid competition, they are: political parties, religious organizations and educational establishments, further interest to them began to show and other noncommercial subjects. Marketing technologies help in the decision of existing problems and start to be used by public organizations with the purpose of increase of their efficiency. In the article the necessity of application of the complete concept of marketing for activity of public organizations is proved and the basic directions of its realization are given.
About this article
Author: Orlova N.A.
Year: 2006
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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