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Chebykina M.V. MARKETING FORMING OF PARTNERSHIP RELATIONS AS A BASE STRATEGY OF ENTERPRISE VALUE INCREASEThe problem of partnership relations foe agricultural enterprises are regarded in this article. Such approach provides satisfaction of consumers by means of more detailed and trusting relations, value orientation and enterprise value increase due to better methods of interaction with important clients and partners in agricultural business, than competitors have. The great attention is given to the chain of partnership relations with the most important clients of agricultural enterprises such as trade representatives, reprocessors and others.
About this article
Author: Chebykina M.V.
Year: 2005
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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