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Ivanov A.N. GLOBALIZATION OF HOMO OECONOMICUS: "ADDED COST" PHENOMENON ("VIRTUALIZATION OF PRODUCTION")The notion of "economic human" in connection with a new conception of "virtualism" where "price" is "subjective" cost function (imperative of "virtual production") is specified in the article. Modifications which do not touch upon the functional qualities of a thing and do not demand real labour resources in the hyperreality of "brands" look like the goods creation simulation leading to the virtualization of market’s institutions and business undertakings.
About this article
Author: Ivanov A.N.
Year: 2005
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Editor-in-chief |
Sergey Aleksandrovich
MIROSHNIKOV |
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