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Dolgopolova N.F. VALUABLE ORIENTATIONS - ARE THE BASIS OF FORMATION OF EFFECTIVE PUBLIC RELATIONS IN MANAGEMENT OF ORGANIZATIONAL STRUCTURES Public relations in the state and municipal management reflect new type of the relations, basing on the principles of democracy, freedom of a choice, general information and developing bases of market economy. Valuable orientations form needs, interests, relations, opinions and actions. Efficiency of public relations depends on a level of trust between the state, organizational structures and a society on the basis of studying the system of values and valuable orientations of cooperating subjects.
About this article
Author: Dolgopolova N.F.
Year: 2003
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Editor-in-chief |
Sergey Aleksandrovich MIROSHNIKOV |
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