Dolgopolova N.F.
VALUABLE ORIENTATIONS - ARE THE BASIS OF FORMATION OF EFFECTIVE PUBLIC RELATIONS IN MANAGEMENT OF ORGANIZATIONAL STRUCTURES ^{[№ 5 ' 2003]}
Public relations in the state and municipal management reflect new type of the relations, basing on the principles of democracy, freedom of a choice, general information and developing bases of market economy. Valuable orientations form needs, interests, relations, opinions and actions. Efficiency of public relations depends on a level of trust between the state, organizational structures and a society on the basis of studying the system of values and valuable orientations of cooperating subjects.